Master the Art & Science of Product Management

20 HOURS • CORE PM TOPICS TAUGHT BY PRACTICING PRODUCT LEADERS

Live Sessions

01. Product Thinking & PM Role

What PMs do, critical mindset shifts, and navigating PM vs. non-PM team roles effectively.

02. Customer Discovery & Research

Conducting user interviews, target surveys, Jobs-to-be-Done framework, and empathy mapping.

03. Problem Framing & Prioritization

Mastering RICE, Kano Model, MoSCoW prioritization, and data-driven opportunity sizing.

04. Product Strategy & Vision

Defining your north star metric, placing strategic product bets, establishing OKRs, and market positioning.

05. Product Roadmapping

Designing Now/Next/Later frameworks, proactive roadmap communication, and complex stakeholder alignment.

06. Writing PRDs & User Stories

Crafting concise requirements documents, writing clear acceptance criteria, and setting Definition of Done.

07. Metrics & Product Analytics

Applying AARRR and HEART frameworks, defining business-critical success metrics, and structured A/B testing.

08. Working with Engineering & Design

Collaborating in sprint ceremonies, driving cross-functional processes, and balancing technical tradeoffs.

09. Go-to-Market & Launch Strategy

Building launch plans, deploying beta rollouts, establishing feedback loops, and GTM coordination.

10. Growth & Monetization

Designing high-leverage growth loops, pricing models, retention strategies, and PLG tactics.